Photo by greenwish _ via Prexels Findings from a new study show sunscreen is overwhelmingly promoted in popular TikTok videos. However, sunscreen-related content containing health misinformation has disproportionately high audience engagement. The findings were published in PLOS Digital Health. For the study, lead author Alessandro Marcon and his colleagues conducted a content analysis on 971 of the most viewed TikTok videos across the five most popular and relevant sunscreen

Image courtesy the American Academy of Dermatology Findings from the American Academy of Dermatology’s (AAD) annual Practice Safe Sun Survey, released on May 1, 2026, show that misinformation, social media, and persistent tanning myths are driving many Americans to continue to engage in risky sun behaviours. A statement released by the AAD says the survey results underscore a perception gap between what Americans understand to be safe sun practices and the reality of good hab

There is a concerning gap in the quality and reliability of information on the TikTok short video platform regarding the use of...

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A study conducted by researchers at the Boston University Chobanian and Avedisian School of Medicine has revealed a significant...