For women, facial treatment preference appears to be tied to their age, according to the results of an online research survey involving a total of 603 women aged 30 to 65 years considering aesthetic treatments.
This analysis, which used the Maximum Difference scaling, suggested that younger women are more likely to seek cosmetic medical treatments for their upper face while women 50 years of age and older choose treatments of the lower face, the authors reported (Facial Treatment Preferences in Aesthetically Aware Women, in Dermatologic Surgery April 2015; 41 Suppl. 1:S153-160).
Data also suggested that while younger women seek aesthetic treatments to retain a youthful appearance, older women tend to seek treatment with the aim of reversing some of the adverse effects of aging, such as facial lines, folds and loss of volume.
Of the survey participants, 82% were married or living as a couple, “perhaps suggesting that women did not undergo treatment to attract a partner but rather to achieve their personal beauty goals or to retain their current partner,” according to authors Vic A. Narurkar, MD; Ava Shamban, MD; Peter Sissins, BSc; Anthony Stonehouse, PhD; and Conor Gallagher, PhD.
Source: The American Society for Dermatologic Surgery. For more information visit http://ow.ly/SoSSs.