Photo by greenwish _ via Prexels Findings from a new study show sunscreen is overwhelmingly promoted in popular TikTok videos. However, sunscreen-related content containing health misinformation has disproportionately high audience engagement. The findings were published in PLOS Digital Health. For the study, lead author Alessandro Marcon and his colleagues conducted a content analysis on 971 of the most viewed TikTok videos across the five most popular and relevant sunscreen

There is a concerning gap in the quality and reliability of information on the TikTok short video platform regarding the use of...