A new skin cancer public service advertisement (PSA) called “Arms” has been released by the American Academy of Dermatology (AAD) in an effort to communicate a message to younger women about the associated dangers of tanning. The AAD is targeting younger women through their PSA due to findings from a survey of women between 18 to 34 years of age. The AAD survey findings suggest a need for increased awareness about the dangers of tanning. Data from the survey showed that 71% o